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Ashley StoughCUSTOM TOOLS & WORKFLOW AUTOMATION

Practical solutions for small businesses

I build tools that make
your business easier to run.

Too much copying and pasting? Chasing updates? Working around tools that don’t quite fit? I’m Ashley. I help you untangle the process, automate repetitive steps, and build what’s missing.

Tell me what’s getting stuck See what I’ve built

Workflow improvements · Useful automation · Custom apps

WHAT A BETTER WORKFLOW CAN LOOK LIKE
THE EVERYDAY PROBLEM

“Why are we still doing
all of this manually?”

One request comes inThe right information reaches your teamEveryone can see the next step
An example, shaped to your process.Fewer things to chase.
Selected buildsStough ConnectThreads CompanionAblafloBrandBrain

01 / How I help

Start with the thing
that keeps slowing you down.

You don’t need to arrive with a technical brief. Tell me what happens now, what’s frustrating, and what you wish were easier.

01

Simplify the workflow

Look at how work moves through your business, from the first request to the final follow-up. Find the repeated steps, missing information, and awkward handoffs.

Intake · coordination · follow-ups · internal processes
02

Build the tool you’re missing

A client portal, an internal dashboard, a request system, or a practical app. Shape the tool around your process and the people who need to use it.

Custom apps · portals · team workspaces
03

Automate the repeat work

Connect the steps that keep you copying information, checking for updates, or sending the same reminders. Use your existing tools where they fit, with clear rules for what happens next.

Form-to-task workflows · status updates · reminders
04

Put AI to useful work

Build assistance for drafting, summarizing, and organizing information into the workflow. Decide what it can handle and what needs someone to review it.

Drafting support · information organization · human review

What that can look like

Less chasing.
A clearer way to get things done.

Examples of problems we can work through together. The right solution depends on your tools, team, and process.

Client intake

“Every request turns into a dozen messages.”

A possible build

A structured request form that collects the details you need, creates a trackable task, and puts the next action in front of the right person.

Follow-ups

“I’m the one remembering to chase everything.”

A possible build

A shared status tracker with reminders when something is due, so pending work is visible and follow-ups don’t depend on memory.

Scattered information

“The answer is somewhere in our emails or spreadsheets.”

A possible build

A team workspace or client portal that brings the relevant details, updates, and next steps together in one place.

Have a process like this? Tell me about it

02 / Selected work

Real problems.
Things I’ve built for them.

These are my own products and systems, at different stages of development. Each started with something that could work better. They show how I turn a practical problem into a working tool.

Operations & coordination

Stough Connect

An interpreting request needs more than a name on a calendar.

A portal built around service requests, interpreter preferences, assignment coordination, and the people doing the work.

Built for my interpreting agencyVisit the agency

AI-assisted communication

Threads Companion

Keeping up with replies can become a job of its own.

A reply workspace with AI-assisted drafts, voice setup, and human review before sending. Currently being shaped with beta testers.

In betaAsk about the beta

Field-team communication

Ablaflo

Everyday instructions get harder when a team doesn’t share a language.

Practical Spanish phrases, translation, and audio for construction and service supervisors. Built around the moments that happen on the job.

For routine communication. Does not replace a qualified interpreter, safety training, or emergency procedures.

Pilot openExplore Ablaflo

Creator workflow

BrandBrain

A pile of ideas is hard to turn into intentional content.

A creator workspace for organizing ideas and deciding what a piece of content is meant to do before writing it. Previously AshleyOS.

Live betaExplore BrandBrain

Workspace illustrations show the idea behind each product, not live app screenshots.

03 / Working together

Understand first.
Build with intention.

A new app should make the work easier. We start by figuring out what’s actually needed.

  1. 01

    Talk through the problem

    Walk me through what happens today, who’s involved, and where things get stuck.

  2. 02

    Choose a useful first step

    Define what to improve, what to leave alone, and a realistic scope before committing to a build.

  3. 03

    Build, try it, refine it

    Make a focused version, test the everyday tasks and the awkward exceptions, and refine it with the people who’ll use it.

  4. 04

    Make it usable day to day

    Walk through how it works, document the key steps, and agree on what ongoing support or maintenance will involve.

Illustrated portrait of Ashley StoughFounder. Builder. Curious by default.

04 / Meet Ashley

I pay attention to
where the work gets hard.

My background is in ASL/English interpreting. Years of working across healthcare, education, and community settings taught me to pay attention to people, context, and the information that gets lost between them.

Building my own businesses made those gaps even more visible. I started creating tools for the problems I kept running into: coordinating work, communicating across languages, and managing the everyday tasks that pile up.

Now I’m bringing that same approach to other small businesses. Understand the problem closely. Build something useful. Keep improving it with the people doing the work.

Follow along as I build

Also from my desk

Tools for your
own next experiment.

Guide + workbook

The Threads Experiment

Read your own post results and decide what to test next.

Free workbook

The Product Map

Choose, shape, and test a useful digital-product idea.

Free tool

Threads Post Diagnosis

Start with one post and find a useful next test.

05 / Let’s work on it

What do you wish
worked better?

Tell me what you do, which task is taking too much effort, and how you handle it today. I’ll help you figure out a useful next step.

hello@ashleystough.com

No technical vocabulary needed.

Start with the problem.

You can use the form or email me directly.

Tell me what you have in mind

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